"Don't gain the world and lose your soul; wisdom is better than silver or gold."
You may have to read the quote more than once, but Bob Marley knew what he was talking about.
At the moment, investors seemingly disagree a bit with him, and they have pushed spot gold up around 8 percent higher since the beginning of the year.
The lack of wisdom from everyone with the desire to hurt others has meant the safe-haven trade has found a new pocket of geopolitical opportunity.
Nobody sane wants more people to die in Syria, and nobody sane wants to start a war with North Korea, but how to handle both these hotspots is easier said than done, and this is proving the case with the new U.S. administration, just as it was the old.
The potential for deflation is a thing of the good old days (like 2016), but even with inflation gods sprinkling inflation dust, gold as an inflation hedge is not the only reason to buy the metal.
Kieron Hodgson, a commodity and mining analyst from Panmure Gordon & Co, says that despite having a bullish outlook for the U.S. dollar, all other factors are in place to push the spot gold price higher.
He lists economic uncertainty (Brexit, French elections, Chinese debt levels), concerns over high equity valuations (the U.K. now has all 10 industry groups returning positive 5-year rolling performances for the first time), trading positions (short positions were peaked around the recent U.S. rate decision and then collapsed when the conversation switched to deleveraging the Federal Reserve's balance sheet), central banks (they are now marginal buyers of gold for the first time since 2012) and indeed the pickup in inflation as being the main issues that should continue to support the price of gold.
Hodgson says that the long term trend of lower gold prices that has been in place since 2011, will come to an end due to gathering risks, which could impact record high equity markets and lead to a correction.
Panmure Gordon isn't waiting, and has upgraded its gold price forecast to $1,300 per ounce (from $1,225 per ounce) for 2017.
For 2018, they also see a rise to $1,350 per ounce (from $1,200 per ounce).
Hodgson thinks gold investors are likely to benefit from the risk of contagion linked to Brexit and U.S. inflation being pushed up by "Trumponomics".
If you have enough metal in your life, and prefer good old companies, Hodgson has a "buy" on Polymetal, Centamin and Randgold Resources. He also carries a "hold" recommendation for Acacia mining.
In closing, here is something to remember for the next time you are sitting across from somebody wearing a nice piece of gold jewelry (courtesy of ThoughtCo: Interesting Gold Facts): Nearly all of the gold on Earth came from meteorites that bombarded the planet, over 200 million years after it formed. Trippy, eh?
Louisa Bojesen is an anchor for Street Signs at CNBC International, based in London. You can follow her on Twitter: @louisabojesen
For more insight from CNBC contributors, follow @CNBCopinion on Twitter.